A vision statement is a forward-looking declaration that outlines what an organization aspires to achieve in the future. It serves as a guiding star for decision-making and strategic planning, providing a clear picture of the desired long-term outcomes.
Characteristics:
– Inspirational: It motivates and inspires employees and stakeholders.
– Future-oriented: It focuses on long-term goals and aspirations.
– Concise: It is typically brief and easy to remember.
– Clear and specific: It provides a clear direction without being overly detailed.
Examples:
– A technology company might have a vision statement like “To create a world where technology enhances everyday life.”
– A non-profit organization could state “To empower communities to achieve sustainable development and self-sufficiency.”