A vision is a clear and compelling picture of the future that an organization aims to achieve. It serves as a guiding star for decision-making and inspires stakeholders to work towards common goals.
Characteristics
– Inspirational: A vision should motivate and energize employees and stakeholders.
– Future-oriented: It focuses on what the organization aspires to become or achieve in the long term.
– Clear and concise: A good vision is easy to understand and communicate.
– Aligned with values: It reflects the core values and beliefs of the organization.
Examples
– A technology company may have a vision to “create a world where technology enhances everyday life for everyone.”
– A non-profit organization might envision “a future where every child has access to quality education.”
– A healthcare provider could aim for “a healthier community through innovative and compassionate care.”