A communication plan is a strategic document that outlines how information will be shared during a change initiative. It details the objectives, target audiences, key messages, communication methods, and timelines to ensure that all stakeholders are informed and engaged throughout the change process.
Characteristics:
– Clear Objectives: Specifies what the communication aims to achieve.
– Target Audience Identification: Identifies who needs to receive the information.
– Key Messages: Outlines the main points that need to be communicated.
– Communication Channels: Details the methods used to convey messages, such as emails, meetings, or newsletters.
– Timeline: Provides a schedule for when communications will occur.
– Feedback Mechanism: Establishes ways for stakeholders to provide input or ask questions.
Examples:
– A company implementing a new software system may create a communication plan that includes regular updates via email, training sessions, and a dedicated FAQ section on the intranet.
– During a merger, a communication plan might involve town hall meetings, newsletters, and one-on-one discussions to address employee concerns and keep everyone informed about changes.