The process of evaluating the current state of an organization, project, or initiative to identify strengths, weaknesses, opportunities, and threats. It helps in understanding the impact of potential changes and in making informed decisions.
Characteristics
– Comprehensive: Covers various aspects of the organization, including processes, people, and technology.
– Objective: Relies on data and facts rather than opinions to ensure accuracy.
– Iterative: May be revisited periodically to adapt to changing circumstances.
– Stakeholder Involvement: Engages relevant parties to gather diverse perspectives.
Examples
– Conducting a SWOT analysis to evaluate a new project proposal.
– Using surveys and interviews to assess employee satisfaction before implementing a new policy.
– Analyzing performance metrics to determine the effectiveness of a recent change initiative.