Being an independent change management consultant requires a degree of flexibility beyond that required as an in house change manager.
You’ve got to consider the sales and marketing side of the business to bring in new clients, and that’s what we’re having a look at today.
We’ve asked Mark Draper to give us the low down on key tools you should be aware of. These aren’t change management specific tools; they are tools change managers like you should check out to see how they can help market your business.
Clixoni – Complete Business Marketing Platform
Running a consulting business comes with its fair share of challenges, and one of the biggest hurdles is managing multiple tools and platforms to handle various aspects of your operations.
From website management to project tracking, email marketing to social media scheduling, the list seems endless. But what if there was a single solution that could simplify your workflow and save you valuable time and money?
Introducing Clixoni – the comprehensive platform that combines all the essential features consultants need in one place. Say goodbye to juggling multiple subscriptions and logging into different systems; Clixoni has got you covered.
With Clixoni, you gain access to a wide range of powerful tools that will transform how you run your business. Here’s why it should be at the top of your list:
1. All-in-One Solution: No more piecing together various services or struggling with compatibility issues. Clixoni brings together everything you need under one roof, making it easier than ever to manage your website, phone lines, project management tasks, email marketing campaigns, blogging capabilities, social media scheduling, proposal sending, payment collection – and so much more.
2. Time & Cost Savings: By consolidating all these essential features into a single platform, Clixoni saves you precious time that would otherwise be spent navigating between different tools. Plus, with no need for multiple subscriptions or additional integrations, you’ll enjoy significant cost savings compared to using numerous separate platforms.
3. Brand Building Service: As a consultant focused on delivering exceptional results for clients, building your online brand often takes a backseat due to time constraints. With Clixoni’s brand building service included in their offering, they take care of designing and developing your website while growing your online presence through strategic initiatives like blog posts and Google Business Profile optimization. This means you can focus on what you do best – delivering outstanding consulting services.
4. Project Tracking Tool: Change managers, in particular, will appreciate Clixoni’s project tracking tool. Stay on top of all your tasks and subtasks effortlessly, ensuring nothing falls through the cracks and projects progress smoothly. No more relying on scattered spreadsheets or disjointed systems – Clixoni provides a centralized hub for effective project management.
5. Unlimited VoIP Calls: Communication is key in consultancy, whether it’s with co-workers or clients across the globe. With unlimited VoIP calls included in Clixoni’s offering, you can easily stay connected wherever your work takes you.
Clixoni sets the gold standard for running your consulting business efficiently and effectively. By consolidating essential tools into one platform and providing additional brand building services, they empower consultants to focus on what truly matters – delivering exceptional results for their clients.
CrawlQ – Market Research & Content Creation
We live in a digital world, one where a huge amount of information is readily and freely available online.
This gives you an opportunity to understand your ideal customer through specialist research, and that’s where CrawlQ comes in.
After signing up you provide it with some seed information about who you are and who your ideal client it, then site back and relax as the tool gets to work.
Unlike other AI tools on the market, CrawlQ takes a people first approach. If you don’t know your target audience, don’t understand the pain points and problems, how will you ever connect with them?
CrawlQ is your marketing assistant. Once the research has been completed, you’ll be able to ‘chat’ with the AI about your ideal client, uncovering a huge amount of information. It can help you identify pain points and problems, develop marketing messages, and even help write blog content.
Pxl – A Feature Pack Link Tracker
Regardless of if you’re a solo consultant or part of a company, you need to monitor how effective your content and call to actions are.
One way to do that is to use special links that take people to the intended content, but record stats so you can see how many people click your links.
A great option for this is Pxl (pronounce Pixel), as it packs a lot of features into the system.
Link Tracking
Share a link anywhere, social media, in a blog, on printed material, and see the engagement it generates. Not only can you see how many times it’s clicked, you can see where the clicker was located and if they used desktop or mobile.
This is highly useful if you want to check the ROI of marketing campaigns, you can create different links, all directing to the same location, and see which performs best.
QR Codes
With smartphones easily able to read QR (Quick Response) codes it’s no surprise they’ve become a popular method of sharing a link.
This is especially true if you create any video content, rather than asking people to note down a link address you can now ask them to scan the QR code.
This works the same way as a clickable link and you get the same analytics. Go ahead and try this one:
Microsite
A microsite is a mobile friendly website. If you’ve ever clicked on a ‘link in bio’ on Instagram you may have seen these in action, it’s what made the Linktree platform very popular.
By incorporating this feature you don’t need an additional platform, you can create a microsite with tracking links and use it as a desitination for people that want to know more about you.
For example, on LinkedIn you could add your microsite as a way to learn more, and when people visit you can have links to key projects or articles, your business hours, a location map etc.
BONUS 4th tool: Vbout – Marketing Automation Platform
We’ve covered researching your target market and a way to track what they click on, but where do you send them?
If you’re just sending people to your websites home page, you’re doing it all wrong! You need to craft a compelling landing page that encourages people to provide their email address.
This should then trigger a follow-up email sequence to help you nurture them towards having a discovery call with you.
Even if you have a marketing team who manage the website you can still benefit from Vbout, it doesn’t replace your existing website, it augments it.
As it’s a complete system, it means that when someone provides an email address you can automatically trigger a sequence of emails. This is also set up using a visual builder, making it very easy to use.
This is perfect if you run adverts, not only does it allow you to create advert-specific landing pages, it also provides you with a range of statistics to show you how your campaign is performing.
The reasons I’ve included this as a bonus when we already have Clixoni on the list is Vbout is currently easier to use when it comes to building your own landing pages. Clixoni is capable of collecting emails and running an email drip campaign, but if you feel like you don’t want all the bells and whistles and just want an email marketing platform then Vbout is worth a look.
Unsure what to write on the landing page? Head back to the top of this article and check out CrawlQ, which will help you craft the perfect messaging for any marketing campaign you have.
