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VALUE+, EMPLOYEES AS VALUERS. A second in Dr. Blair's series on ORGANIZATIONAL CHANGE. Here she looks at adding value through a corporations major asset - its employees.

TOPIC: SELLING IN TODAY'S MARKETPLACE

SELLING IN TODAY'S MARKETPLACE 11 months 2 weeks ago #45

  • Billie
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Employees in the stores of large companies - for example, Lowe's, Home Depot, Armstrong Garden Centers, even Wal-Mart at times, although they're generally more attentive than others - are so reluctant to sell the products in these stores that one always experiences the sensation, after shopping there, of having had to steal the product rather than purchase it, as was the case. And, convincing the employee to "load it out for you" - that is, deliver products to your car that can't be handled readily - is an even bigger challenge. One shouldn't have to work that hard to spend one's own money on products that no one employed in the stores seems to want to sell. In such a selling environment, one can readily understand why Amazon is doing so well (the stock hit a new high today). Purchasing online at Amazon, one does not have to deal with sales-resistant clerks. In addition, the software supporting the selling of products is instantaneous and very helpful in finding what is needed. And, of course, Amazon "loads it out for you" - that is, sends it out postage free if a Prime member. With such reluctant employees in the workforce, one can readily see where this is all going to lead: Before long, I can foresee that brick and mortar stores will take on a different shape and size - and perhaps, a different, newly-reviatlized approach to selling.
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